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SBI Holdings Teams Up with Chiliz in Japan

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SBI Holdings Teams Up with Chiliz in Japan


In Brief

  • SBI Holdings and Chiliz form a joint venture for sports fan tokens in Japan.
  • Venture offers interactive experiences and aims to enhance fan engagement.
  • Collaboration with Chiliz and Azuro boost on-chain prediction markets.

SBI Digital Asset Holdings, a branch of SBI Holdings that focuses on cryptocurrencies, has joined forces with Chiliz, a top sports blockchain provider.

Together, the two companies are launching a joint venture in Japan. It aimed to enhance the Japanese sports landscape by introducing fan tokens from globally celebrated football clubs like Manchester City and AC Milan.

SBI Holdings Teams Up with Chiliz

This partnership extends beyond access to fan tokens. It offers a variety of interactive experiences and rewards, such as game-day activations. It also provides opportunities to influence club-related decisions.

With 82 fan tokens and over 150 sports entity partnerships, Chiliz leverages its platform,, to boost fan engagement significantly.





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Fernando Luis Vázquez Cao, CEO of SBI Digital Asset, emphasized the venture’s capability to deliver new experiences tailored to Japan’s robust fan culture.

“This partnership allows us to harness the passion of Japanese sports fans, bringing them closer to the teams they love through innovative Web3 features,” he noted.

Integrating fan tokens in Japan aligns with local cultural norms. Japanese investors often seek engagement and perks, not just financial gains. Therefore, fan tokens offer these without needing ownership in sports teams.

This venture has grown to include Azuro, a major player in on-chain predictions. Chiliz uses Azuro’s advanced liquidity pools, tools, and Oracle solutions to enter the on-chain prediction market. This move lets Azuro platform applications launch with low initial costs, focusing on user engagement and revenue.

This partnership reflects SBI’s commitment to pioneering financial technology in Asia. Previously, SBI partnered with Circle to boost USDC stablecoin use in Japan, reinforcing its leadership in Asia’s financial tech scene.

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